boho is the brainchild of Editor-in-chief Gina La Morte, founder of fashion website TheStyleDoctor.com and one of the country’s most sought-after style gurus. She is the first U.S. stylist to create her own American magazine. La Morte’s expertise on fashion and style has been seen by millions on her award-winning website as well as on national television shows, including ABC’s The View, CBS This Morning, Bravo/NBC, MTV and more. La Morte was also a celebrity stylist for clients such as O, The Oprah Magazine, People and People StyleWatch, Nordstrom, Neiman Marcus and more. As a fashion expert, she has been featured in hundreds of media outlets, including Associated Press, America Online, Life & Style Weekly, OK!, Fitness and Women’s World. A graduate of Fashion Institute of Technology, Gina also has served as national spokesperson for Shoemall.com

“I started boho to celebrate the freedom and passion associated with bohemians (‘bohos’) throughout history,” reports La Morte. “To me, ‘bohos’ have always been about intriguing contradictions and living life a little outside the box. I wanted to create a magazine for modern bohemians…women who are complex, confident and stylish; those who want to go green and give back while still wearing the latest fashion trends.”

The editor-in-chief adds, “A boho reader is a woman who supports earth-friendly causes and is also a beauty brat. She has a social-conscience but doesn’t apologize for wanting a new pair of pumps (perhaps they’re recyclable!). boho is for women of all ages who are ‘eco-conscious’ without being eco-militant.’ Our aim is to provide readers with important yet convenient ways to care for the earth, while not ignoring their need to look great and have fun, too.”

boho is available for a subscription price of $30 for 12 issues, a savings of 50% off the cover price. Ten percent of the net proceeds of boho will go to environmental and humanitarian charities. Newsstand price is $4.99. Visit the website for more information or to order a subscription. www.bohomag.com

FRED FLARE
Keith Carollo and Chris Bick, founders of Fred Flare, have turned “cute” into a business philosophy and “fun” into an essential component of shopping. Their unique e-store, www.fredflare.com, attracts a devoted following of teens, ‘tweens and 20-somethings (and up!)…who LOVE their quirky mix of fashion, accessories, home décor, contests…and more!

Their mantra is “NICE…is the new black”…and their company is like “CandyLand” meets Pee Wee's Playhouse. “We feel like we’re still in junior high,” says Keith, 34, “and we never want to grow up.”

Keith and Chris both hail from the suburbs of Chicago. Keith’s dad ran a balloon business and Chris’s dad ran a small carnival. “We both grew up surrounded by clowns, party favors, noisemakers, balloons, moonwalks and games…a lot of celebration,” says Chris, 37. “We definitely see ourselves as entertainers as much as retailers, and we just want to show people a good time.”

Back in Chicago, Chris worked as an architect and Keith was a frustrated would-be dancer who worked in the advertising department of Bloomingdale’s. They arrived in New York in 1997 and launched their “retail career” by selling homemade disposable coasters from the back of their bicycles (which they parked in front of the Miu Miu store in SoHo). After that they developed their own line of stationery products and got orders from Urban Outfitters, Colette in Paris, Paperchase in the UK and other boutiques around the world.

Today, Fred Flare sells a unique mix of trendy apparel, jewelry, handbags, tee-shirts, swimwear, underwear, home décor and stationery…everything a girl needs to stay cute and current.

Fred Flare (the name reflects Keith’s love of Fred Astaire!!) is more than an online retailer…it’s a universe of fashion, fun, blogs, contests and gossip. The Flare’s are your new besties…and customers keep coming back for more because the website changes every day (sometimes HOURLY depending on blog activity!!) The site generates more than 10,000 hits per day..!!

SHELISSA'S LIP BALM COMPANY
Shelissa's Lip Balm Company makes eco-friendly lip balms and lip butters, including vegan and non-vegan formulas. All products are natural, over 65% organic, and contain active SPF ingredients to protect lips from the elements.

The product line includes Lip Bomb (for guys), My Sexy Lips (well, for ANYONE), Little Lips (for kids), and all new Shelissa's Lip Butter. They are a “must-have” among fashion models, celebrities, golfers, military personnel, swimmers, surfers, sandbox aficionados, runners, equestrians, musicians, and everyone else who wants smooth, soft, protected lips!

Shelissa’s Lip Balm Company was founded by model/entrepreneur Shelissa Kearney. She has walked the catwalk for famous designers including Reem Acra, Hanae Mori, Betsey Johnson, Pamela Dennis, Chanel, and Vivienne Westwood.

Shelissa has worked to raise awareness and funds for various non-profits and foundations over the years, including the Susan G. Komen Foundation, American Heart Association, San Diego Humane Society, Howard General Hospital-a Johns Hopkins Hospital, and numerous schools and charity events. A project near and dear to her heart is the Stop the Silence foundation. A portion of the annual proceeds of Shelissa’s Lip Balm Company is donated directly to the organization. To learn more about it, visit: www.stopcsa.org

BLUE Q
BLUE Q was started in 1988 by brothers Seth and Mitch Nash with a single product...an easel-backed cardboard cat cutout...their famous "flat cat." They have sold several million of these...and counting..!! Today, the company produces a mind-boggling range of products, including all-natural body care products (Dirty Girl, Miso Pretty, Cute As Hell), retro-chic home objects, artful shoulder bags, eco-friendly reusable shopping bags featuring brilliant artwork and graphics, conversational fridge magnets, zany car fresheners...even chewing gum with names like “Supermodel Meal,” “Boys Are Stupid,” “Evil Twin” and “Really Gay Gum.” They also publish an irresistible collection of the world’s smallest coffee table books, including the extraordinary The Monster That Ate Stars by California artist Souther Salazar.

However, the key ingredient to the success of Blue Q....is that they're really NICE people. Their office/warehouse is in the bucolic Berkshires in a 100-year-old former piano factory. The company has a wonderful relationship with Berkshire County’s Advantage Employee Network, employing 12 disabled individuals who are a fully-integrated part of the Blue Q work force. Office decor evolves daily...like a movie soundstage or a set from Saturday Night Live (the good years!). A key focal point is a giant barbed wire ball, and there's a computer entirely covered in Wheat Thins.

Blue Q has always produced "unique items with soul," according to Mitch. Projected for Summer '08 is a new collection of fair trade/green products for the home, including out-there ceramics, very cool shaped pillows, dish towels and lots of "small cute things." The collection is tentatively entitled Q-Topia.

Blue Q products are sold in hundreds of boutiques throughout the U.S. and Canada as well as online at www.blueq.com

LOEHMANN’S
If it’s in vogue, you’ll find it at Loehmann’s…the foremost national upscale off-price retail chain…now with 61 stores in 17 states nationwide. “The biggest deal in designer fashion” is the best way to describe Loehmann’s, which carries the most famous American and European designer labels at 35%-65% below department store prices. Loehmann’s legendary “Back Room” offers customers current, in-season designer names at low discount prices.

FAVIANA
Faviana is one of the world’s leading designers of elegant, sophisticated special occasion dresses, formal gowns and prom gowns. For over 20 years, Faviana has produced evening wear on the cutting edge of fashion. The company is legendary for its “red carpet-lookalike” gowns, often interpreting…overnight…the gowns worn by Hollywood stars at the Oscars, the Emmys and the Golden Globes. Faviana styles are inspired by celebrity and couture fashions from all over the world, and are made with pride and sewn in the USA! Faviana styles can be found at 2,000 specialty boutiques and bridal shops worldwide, including the U.S., Canada, Puerto Rico, Europe, the Middle East, South America and Australia.

BIGGS & FEATHERBELLE
Biggs & Featherbelle produces health-conscious body-care products, including hand-made soaps, bath soaks, belly balm, body butter bars and lip balms…using all natural ingredients, including botanical essential oils, vegetable and nut oils, vitamins, sea salt, plant and flower extracts and spices.

Created by sisters Kasey and Kelly Evick, Biggs & Featherbelle products are packaged in recyclable brown kraft paper festooned with colorful soap-bubble dots and a whimsical logo. (“Biggs” is inspired by pet cat Diesel, and “Featherbelle” is an adorable combination of tomboy and girly-girl…like the sisters themselves!!)

Biggs & Featherbelle products contain no synthetic fragrances, dyes or additives. The intoxicating scents are just as nature intended them. All products are lovingly prepared in the girls’ “lather lab,” and formulated to cleanse, soothe, tone, exfoliate, balance and moisturize the skin…while relaxing the body and mind. Ahhhhh…!!!!

BODY CENTRAL
Have you overdone it on the tennis court? Are you allergic to your lush green lawn? Is the cocktail circuit giving you a headache? Then Body Central is the place for you.

An integrated health center located in Greenwich Village, services include complete chiropractic care, massage therapy, reflexology and nutritional balancing.

Dr. JoAnn Weinrib, founder of Body Central is often called the “wellness guru of New York.” Noted for her expertise as a chiropractor, she is a “feel better genius,” specializing in sports medicine, therapeutic massage, pre-natal care and sinus/allergy relief. She even has an amazing treatment she calls “Cocktail Cure,” which employs lymphatic drainage massage to rid the body of toxins and bloat. Dr. Weinrib’s shoulder, back, foot, jaw, neck and sinus treatments are legendary.

DR. ALEXANDER KULICK
Dr. Alexander Kulick is an integrative medicine physician with a unique Western/Eastern practice. His focus is on alternative medical and cosmetic treatments, including mesotherapy, accupuncture, nutritional and herbal medicine, stress reduction and pain management.

Dr. Kulick is an informed, quotable resource on any number of health and beauty topics..!!

Dr. Kulick’s cosmetic mesotherapy work includes cellulite treatments, spot fat reduction, and the "lunch-hour meso-lift"....a quick, painless facial rejuvenation technique. The French have been practicing mesotherapy for more than 50 years...but there are only a few skilled practitioners in the United States, and Dr. Kulick is one of them.

Dr. Kulick's 15-minute "meso-lift" consists of a series of micro-injections just underneath the skin's surface (where even the most expensive face creams and serums can NEVER penetrate..!!) These painless injections contain an all-natural "nutritional cocktail" for the skin, resulting in a smoother, firmer, glow-ier, more radiant look...from the inside out. The best part is...a meso-lift works immediately, and it doesn't leave the "frozen" look of Botox or plastic surgery..!!

Dr. Kulick offers instant relief for sports injuries, inflammation and pain, using micro-doses of traditional medications and homeopathic ingredients that go directly to the source of the pain (tennis elbow, golf shoulder, biker's knee, etc.), thus avoiding systemic toxicity. (The French routinely use mesotherapy treatments on their Olympic athletes.)

For 17 years Dr. Kulick was an ER physician...so he's seen and done it ALL..!! In fact, he's a diagnostic sleuth who can figure out what's REALLY going on with a patient. Then, he combines homeopathic and complementary approaches, stress management techniques and traditional Western modalities...to treat "the WHOLE person." Affiliated with Beth Israel Hospital, Dr. Kulick has a private practice on Lexington Avenue. A graduate of the Sackler School of Medicine, University of Tel-Aviv, Dr. Kulick received his mesotherapy training and certification under Dr. Jacque Le Coz and Dr. Philippe Petit in France.