MEDIA
RELATIONS
• Press releases and media alerts
• Press kit production
• TV appearances/national media tours
• Press previews
• By-lined features
• New media placements
SPECIAL EVENTS AND RETAILER PROMOTIONS
• Launch parties
• Retail openings
• Fashion show coordination
• Customized invitation and press lists
• Charity tie-ins
• Strategic alliances
BRAND BUILDING
• New product introduction
• Brand re-vitalization and/or re-positioning
• Consumer loyalty initiatives
• Celebrity wardrobe activities
• Product placement
MEDIA TRAINING
• Core message development
• Interview protocol
• Media control techniques
• Spokesperson grooming
WEBSITE DEVELOPMENT / GRAPHIC DESIGN
• Website and logo design
• Graphic design for direct mail pieces, letterhead, collateral
materials